Increase click through rates in the search results for your law firm SEO...
It’s much cheaper and easier to improve your CTR or “click through rate” than it is to move up in the search results for your targeted keywords. There are also SEO benefits when you get more clicks...
View Article14 highly profitable internet marketing strategies for law firms
How optimizing multiple tactics at once has a greater cumulative effect: Creating an Internet Marketing Strategy for Law Firms Requires an understanding of what marketing tactics are available and how...
View ArticleTracking conversions on law firm websites for killer ROI
If you’re not tracking each one of the ways customers can become a lead from your website directly in analytics you will not be able to perform conversion optimization properly. You will need to track...
View ArticleCreating law firm calls to action for each stage of the buying cycle
Most of the traffic on the web is at the early stage or the top stage of the funnel. About 80% of people are researching and not ready to buy. E-books are great example of a call to action that works...
View ArticleTop of the marketing funnel calls to action for law firm websites
If you want to get more leads and sales from your law firm website it's important to have a call to action for each stage of the buying cycle and or marketing funnel. Continue ReadingThe post Top of...
View Article3 step conversion trinity framework for law firm lead generation
Today I wanted to talk about an important concept in conversion optimization called the conversion trinity. This can help your law firm get more leads and sales from your website.Continue ReadingThe...
View ArticleCreating better about us pages for law firm websites
Video of me giving tips on how you can optimize your About Us page on your law firm website for more leads.Continue ReadingThe post Creating better about us pages for law firm websites appeared first...
View ArticleNgage Live Chat Now Offers Live Transfer Phone Calls
Ngage has just rolled out a new, free, optional service that they are calling “Live Transfer”, where at the end of the chat (which otherwise is exactly the same as before) they ask the person “would...
View ArticleNgage Live Chat for Lawyers
Podcast with Alex Hambrick, vice president of Ngage Live, and Amie Portis, the director of business development of Ngage live chat.Continue ReadingThe post Ngage Live Chat for Lawyers appeared first on...
View ArticleHow outstanding service guarantees can improve your law firm marketing strategy
John McDougall interviews Christopher Hart, Ph.D., the world's foremost expert on professional service guarantees.Continue ReadingThe post How outstanding service guarantees can improve your law firm...
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